We’ve been tinkering with the idea of expanding our beer selection ever since a local deli went out of business nearly a year ago. We purchased their two 10′ coolers with the idea of using them in our store for beer and a larger chilled wine and champagne selection. It also helped our decision to do this when some well publicized research recently reported the impending explosion of micro-brew and craft beers.
Well, the coolers are in now and we’re loaded for bear, I mean beer!
I think the first thing we should do is tell you what we are in the beer business and what we are not. That starts with definitions of “microbrew” and “craft beer.”
A microbrewery is a small brewery with a limited production capacity which produces labor intensive, hand-crafted beers.
“Craft beer” is a term that generally refers to beer that is brewed using traditional methods, without adjuncts such as rice or corn, and with an eye to what’s distinctive and flavorful rather than mass appeal. Whereas the term microbrewery is a term for a small scale brewery that produces a small volume of beer, craft brewery describes an approach to brewing, which in principle may be carried out on any scale. Most microbreweries are also craft breweries; however, “craft” beer can certainly also be a product of a large brewery, and there are many such products coming to market as a result of increased consumer interest in traditional beer.
As for what AG will be with beer – we’re leaning more to the microbrew side of the keg. We won’t be carrying the brands you see on TV, if that helps.
Here are links to Wikipedia for each style of microbrew we will be carrying for you to further your knowledge:
From Ales to Stouts, you’ll discover and enjoy the many types of microbrew beers hand crafted in the U.S, Germany, Ireland, Belgium, even Italy and Canada at Amazing Grapes!